Alf has 20 years of experience in the world of media. He started his career in a media agency, specifically at Mediacom, where he acquired a solid base in the multimedia planning, negotiation and buying.

Afterwards, from the side of the media, Alf have led the Marketing and Operations department of Cemusa, a company which belongs to the FCC group leader in outdoor advertising in Spain, Portugal and Italy as well as in LATAM.

The next step was coming back at WPP group where he began his career and during 6 years Alf has been Strategic Planning Director both for GroupM and Kinetic Ww. where he has promoted innovation and the development of new products, especially those that have emerged from the new digital outdoor environments.

Finally, Alf started a mutate process coming from traditional media to on line marketing environment in order to increase his knowledge and expertise on new media solutions.
Firstable by enhance relationship among different T2O media group offices in LATAM and Europe, some years later Alf added a new role like Chief Operating Officer (COO) and nowadays he has assumed his latest responsability – Global Managing Director – reaching all global offices including USA


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