Jaime Calero Gómez-Acebo

Interactive Experience Performance Consultant de IBM

ENTERTAINMENT SECTOR
Social Media Campaign Manegement (Twitter, Facebook, etc)
Business Analytics & Big Data (Campaign Design & Optimization, Real Time Bidding)
DISTRIBUTION SECTOR
Revenue Management and Dynamic Pricing in Travel & Transportation
Design the booking experience for a leading travel company using IBM Design Thinking methodology
Hyper-personalization roadmap for a big retail company (data-driven marketing)
Digital Transformation Strategy for a retail company (grocery & non-grocery)